White Citadel

We Build Brands People Love

We combine the power of data, code, words and design to create amazing brands at scale.

Our Manifesto

Most places where people consume information, media and make buying decisions are ugly, incorrect, outdated, boring and not engaging.

Our mission is to disrupt the way people make buying decisions and consume information.

We are achieving this by combining the power of data, code, words, and design.

This creates synergy which allows us to create correct, beautiful, and engaging content at scale. We currently operate 7 online brands in The Netherlands, engaging and helping over half a million people per month.

The Pillars Of White Citadel

Code

We built our own tools. From Wordpress plugins to CQRS-microservices architectures. We believe we can solve almost anything with code.

Content

Correct, beautiful and engaging. That is what we strive for. Our content adds value, and we strife to make it better than the rest.

Data

Making the right decisions is hard. The fact that we're data driven allows us to hyperfocus our efforts and identify constraints. This makes us fast.

Design

We strongly believe that websites and content should be beautiful. We focus on the details and go the extra mile for that smile.

We're a hybrid remote team. We communicate asynchronously, work autonomously, and take ownership of our work. Freedom and flexibility is one of our core values.